"National Cultural Heritage APP" is a mobile application software that integrates enjoying operas and reading and focuses on promoting national culture. It is created by Beijing Education Culture Media Co., Ltd. (referred to as Beijing Education Media) on the strength of superior resources accumulated by Beijing Electronic Audiovisual Publishing House of Beijing Publishing Group in publishing Beijing opera works for more than 20 years. The platform integrates high-quality audio, video and e-book resources of Beijing Opera, Kunqu Opera, Yue Opera, Huangmei Opera, Wu Opera, Traditional Chinese Folk Music, calligraphy works, paintings, and etc. it is committed to providing readers with professional and authoritative national cultural services. "National Cultural Heritage APP" finally stood out from more than 1,000 digital publications across the country, and was selected as one of the 100 excellent digital publications for the 100th anniversary of the Communist Party of China.

The "Reading Excellent Works in the Palm to Celebrate the Centennial Birthday – 100 Best Digital Publications for the 100th anniversary of the Communist Party of China " organized by the National Press and Publication Administration was launched on the 11th. 19 network platforms including key central news websites, key digital reading platforms, and new media websites participated in the establishment of special columns, and launched 100 digital publications together, which will be open to the public for 100 days free of charge from today.

According to reports, 100 digital publications were selected from more than 1,000 ones, including databases, digital publishing platforms, AR publications, integrated media publications, audio books, and etc. They showcase the achievements that praise the new era and meet new demands. The 100 digital publications are selected as gifts for the 100th anniversary of the Communist Party of China.

"National Cultural Heritage APP" has many features and advantages in column setting, content presentation and operation. In the setting of the column structure, it meets the needs of different readers; in the presentation of the content, it sticks to the criterion of adapting to the reading habits of online users; in operation, it adopts a parallel mode of free and premium services, so as to disseminate opera products with differentiated services.

The content of the "National Cultural Heritage APP" platform has been professionally reviewed by editors to ensure the accurate content, the right orientation, and the authority of professional knowledge; high-definition audio and video resources provide users with extremely comfortable experience, one-click search and smart recommendation improve user stickiness. The lightweight product is small and stable, without ads. It can play audio in the background, so that users can listen while walking by taking it as a companionship.